XIXILI/Decision Assistant
TA

Decision Assistant

POC

Based on this week's campaign and online-sales inputs, here's what to run — and why.

More signal sources unlock in Full Production.

How to read this page. POC recommendations are generated from campaign exports, online-sales data, brand rules, and simple explainable logic. Stock-driven recommendations shown here are Full Production examples using synthetic merchandising data — via the separate Merchandising Agent workstream, currently in development.

This week's signal context

What's currently driving the recommendations

From POC inputs
POC
Lace Bralette ▲ 38% week-on-week (online sales)Cotton Brief pack sales ▼ 22% week-on-week (online sales)Seamless Comfort Bra — strong day-1 sell-through (online sales)
From merchandising (synthetic)
Full Production
Cotton Brief overstocked · 3,180 unitsModal Sleep Set — Sage · out of stockSeamless Comfort Bra · 560 units in stock

Merchandising integration via the separate Merchandising Agent workstream, currently in development and outside this POC's critical path.

Other Full Production sources (locked)
Payday in 4 days Full ProductionCompetitor bundle offer detected Full Production'Seamless bra' search trend ▲ 22% Full ProductionBundle beat single-item discount by 12% Full Production

Signal Engine

Every recommendation traces back to specific inputs.

POC data inputs
POC
Cross-platform campaign data
POC

Meta, TikTok, and Shopee campaign exports normalized into one view — spend, reach, clicks, reported conversions.

Active POC input
Online sales & order data
POC

Periodic export of online orders and revenue by SKU and channel — used to reconcile against platform-reported conversions.

Active POC input
Merchandising integration
Full Production

Via the separate Merchandising Agent workstream, currently in development and outside this POC's critical path. Shown here on synthetic merchandising data.

Available stock by SKU & size, low / OOS alerts, weeks of cover, overstock candidates, launch readiness.

Not a POC input
Other Full Production sources · Locked
Near-real-time campaign feeds
Full Production

Live platform APIs, granular hourly performance, automated pacing signals.

Locked
A/B testing
Full Production

Test learnings, winning messages and formats.

Locked
Competition
Full Production

Competitor promos, bundle offers, price positioning, social campaigns.

Locked
Marketplace / e-commerce
Full Production

Bestseller-rank changes, listing traffic, cart-abandonment, conversion shifts.

Locked
Trends
Full Production

Search trends, category trends, TikTok / social trends, growing interest.

Locked
Calendar / events
Full Production

Payday, month-end, festive periods, CNY, Hari Raya, Valentine's, Mother's Day, 11.11 / 12.12.

Locked

This week's recommendations

High priorityLaunch

Launch the Seamless Comfort Bra — Blush

Signal trigger
Online sales · Day-1 sell-through above forecast
Why now
First-day online sales came in at 120 units — tracking above the launch forecast in the campaign-exports feed.
Recommended SKU focus
Seamless Comfort Bra — Blush · XIX-TOP-0441
Persona fit
Nadia — The Comfort-First Professional · Aisha — The Confidence & Style Seeker
Suggested offer
Launch week 15% off + free shipping over RM120.
Readiness check
Full Production
  • Cross-sell OOSModal Sleep Set — Sage is out of stock. Auto-exclude from this campaign.
  • Cross-sell low stockHigh-Waist Shaping Brief — Black has only 76 units. Cap spend or exclude.
  • Add-on safeLingerie Wash Bag is healthy — fine as an add-on.
Confidence94%
Selected Generate Brief
High priorityPerformance review

Review Cotton Brief performance

Signal trigger
Online sales · Cotton Brief 5-Pack ▼ 22% WoW
Why now
Online sales for the Cotton Brief 5-Pack are down 22% week-on-week in the online-sales export — worth a targeted refresh before the trend hardens.
Recommended SKU focus
Everyday Cotton Brief 5-Pack · XIX-BOT-0303
Persona fit
Mei Ling — The Value Bundle Shopper · Nadia — The Comfort-First Professional
Suggested offer
Value-bundle refresh — 'Buy 2 packs, save 20%'.
Readiness check
Full Production
  • OverstockEveryday Cotton Brief 5-Pack — strong clearance or bundle candidate.
Confidence88%
Generate Brief
Medium priorityGrowth

Scale Lace Bralette — Black

Signal trigger
Online sales · Lace Bralette ▲ 38% WoW
Why now
Online sales for the Lace Bralette — Black are up 38% week-on-week — sustained multi-week climb in the online-sales export.
Recommended SKU focus
Lace Bralette — Black · XIX-TOP-0218
Persona fit
Aisha — The Confidence & Style Seeker
Suggested offer
Retargeting + lookalike expansion on the winning creative angle.
Readiness check
Full Production
  • Low coverLace Bralette — Black — stock exists but may not last under a heavy push.
  • At risk in paid mediaOnly 42 units of Lace Bralette — Black. Monitor closely if used in paid channels.
Confidence82%
Generate Brief

Selected recommendation

Launch the Seamless Comfort Bra — Blush

Generate Brief

Build awareness and convert first-week demand for the new seamless comfort line. · Trigger: Online sales · Day-1 sell-through above forecast