Decision Assistant

Based on this week's stock and sales signals, here's what I'd run — and why.

More signal sources unlock in Phase 2 & 3.

This week's signal context

What's currently driving the recommendations

Live · Phase 1

Cotton Brief overstocked · 3,180 unitsLace Bralette ▲ 38% week-on-weekSeamless Comfort Bra — new launch · 560 units · strong day-1 sell-through

Locked · Phase 2 & 3 (preview)

Payday in 4 days Phase 3Competitor bundle offer detected Phase 2'Seamless bra' search trend ▲ 22% Phase 3Bundle beat single-item discount by 12% Phase 2

Signal Engine

Every recommendation traces back to specific signals. Phase 1 sources are live.

Live · Phase 1

Stock & merchandising

Live

Available stock by SKU & size, low / OOS alerts, weeks of cover, overstock candidates, launch readiness.

Active

Sales systems

Live

POS + e-commerce + Shopee + Lazada sales, category trends, top-sellers and decliners.

Active

Locked · Phase 2

Campaign performance / history

Phase 2

Historical results, winning hooks, weak offers, channel performance.

Phase 2

A/B testing

Phase 2

Test learnings, winning messages and formats.

Phase 2

Competition

Phase 2

Competitor promos, bundle offers, price positioning, social campaigns.

Phase 2

Marketplace / e-commerce

Phase 2

Bestseller-rank changes, listing traffic, cart-abandonment, conversion shifts.

Phase 2

Locked · Phase 3

Trends

Phase 3

Search trends, category trends, TikTok / social trends, growing interest.

Phase 3

Calendar / events

Phase 3

Payday, month-end, festive periods, CNY, Hari Raya, Valentine's, Mother's Day, 11.11 / 12.12.

Phase 3

This week's recommendations

High priorityLaunch

Launch the Seamless Comfort Bra — Blush

Why now (Phase 1)

New launch is tracking above forecast — 120 units sold on day 1 — with 560 units in healthy stock.

Phase 3

Phase 3 would also factor: 'seamless bra' search trend ▲ 22%.

Audience

Nadia — The Comfort-First Professional · Aisha — The Confidence & Style Seeker

Objective

Build awareness and convert first-week demand for the new seamless comfort line.

Expected

Strong first-week sell-through plus creative learnings.

Risk

Low — 560 units in stock.

Suggested offer

Launch week 15% off + free shipping over RM120.

Confidence94%

Selected Generate brief

High priorityClearance / Bundle

Clear the overstock — Cotton Brief Essentials

Why now (Phase 1)

3,180 units in stock and sales ▼ 22% week-on-week — cash is tied up and the product suits a value bundle.

Phase 2

Phase 2 / 3 would also factor: payday timing, competitor bundle offer.

Audience

Mei Ling — The Value Bundle Shopper · Nadia — The Comfort-First Professional

Objective

Move excess inventory and increase basket size.

Expected

Move 600–800 units via a value-bundle campaign.

Risk

Low — plenty of stock.

Suggested offer

Buy 2 packs, save 20%.

Confidence88%

Generate brief

Medium priorityConversion

Ride the momentum — Lace Bralette Black

Why now (Phase 1)

Sales ▲ 38% week-on-week — strong organic demand.

Audience

Aisha — The Confidence & Style Seeker

Objective

Capture current demand while stock lasts.

Expected

Strong CTR / conversion, but volume limited.

Risk

Stock-limited — only 42 units left.

Suggested offer

Light retargeting only; exclude low-stock sizes. Avoid a large paid push.

Confidence76%

Generate brief

Selected recommendation

Launch the Seamless Comfort Bra — Blush

Generate brief

Build awareness and convert first-week demand for the new seamless comfort line. · Triggering signal: New launch · Day-1 sell-through above forecast